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https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/103f4756-f0c9-4976-ba4d-3f1b1abef9e4/May-04-2023+23-29-09.gif https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/b2a9210c-6087-42dd-bce1-21b716bc4327/Thesis+R12+.jpg https://www.mengxuanhuang.com/work/coc-cube-2021aw-tender-is-the-night monthly 0.5 2023-02-18 https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/8268391f-9ead-4577-9d5c-2a4150b3b6c7/WechatIMG200.jpeg Work - Branding for COC CUBE 2021AW "TENDER IS THE NIGHT" https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/2e7970ab-d3bb-4726-b3ff-a3124b05ec02/122-01.png Work - Branding for COC CUBE 2021AW "TENDER IS THE NIGHT" - Make it stand out The first poster has a gradient of blue light surrounding the moon, giving the whole poster a little bit of paper texture. For the middle two posters, I sprayed black paint on the apple and the cube, and the excess paint was scattered around the objects like a gradient. Below them are crumpled newspapers and flat newspapers. They are real installations. The last one, I excerpted a passage from the novel, made it into a 3D effect in C4D, and lit it from the side to create a moonlight atmosphere. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/ff1d528d-05c5-4574-a2f2-1fa8d51249b7/Something-02.png Work - Branding for COC CUBE 2021AW "TENDER IS THE NIGHT" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/7237065b-208e-4555-93a7-7fbe02335d8b/tender-01.png Work - Branding for COC CUBE 2021AW "TENDER IS THE NIGHT" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/077e029e-d698-4eb5-9e69-8ff18e0ad834/WechatIMG199.jpeg Work - Branding for COC CUBE 2021AW "TENDER IS THE NIGHT" https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/5467fd84-396d-4271-9bf8-09259766ad88/tender-02.png Work - Branding for COC CUBE 2021AW "TENDER IS THE NIGHT" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/13e2fe69-8c19-4740-8428-7caf81f13c15/%E8%B4%B4%E7%BA%B8%E6%96%87%E4%BB%B6-03.png Work - Branding for COC CUBE 2021AW "TENDER IS THE NIGHT" LOGO I combine multiple fonts together and decorate with diamonds as the logo for this theme. And integrate the brand's own aesthetic and atmosphere into the details of design. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/8229b979-7cc0-4196-9842-bd7254f9faf5/TENDER+Process.jpg Work - Branding for COC CUBE 2021AW "TENDER IS THE NIGHT" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/115255e7-0234-45fc-97de-3374a97b2ae7/%E8%B4%B4-02.jpg Work - Branding for COC CUBE 2021AW "TENDER IS THE NIGHT" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/a30a6d67-b2de-4d0e-8b5a-ae7ff71be109/1234567.jpg Work - Branding for COC CUBE 2021AW "TENDER IS THE NIGHT" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mengxuanhuang.com/work/coc-cube-2021ss-meme monthly 0.5 2023-08-14 https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/ba277914-e56a-4bc0-8319-0b912423b179/%E5%B0%81%E9%9D%A2-01.jpg Work - Branding for COC CUBE 2021SS "MEME" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/c9e33363-a6fb-4c11-8040-1f7d7d429a50/222222.gif Work - Branding for COC CUBE 2021SS "MEME" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/1e62d29f-43ce-4ff0-8bed-e2fcfb4a06ea/%E6%9C%AA%E6%A0%87%E9%A2%98-2.gif Work - Branding for COC CUBE 2021SS "MEME" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/b6237cb0-2dcb-4a9f-9afb-282909132382/meme+logo-05.png Work - Branding for COC CUBE 2021SS "MEME" - LOGO MEME gives a me feeling of relaxed and makes me want to have fun. So I want this logo be joyful and energetic. I transform the shape of “M“ a little bit, add two little circle on the top of the “e“, make it looks like a face, and add a tone on the top of the “m“. Try to make the logo match the feeling of MEME. And most of MEME are from internet. So I add some elements from internet on the background, like on the right top of the first “M“, that’s what we can see when we use pen tool in Adobe Illustrator, make “M“ more dynamic. And the purple lines on the left top, the selected box on the right bottom, they are both from Adobe Illustrator. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/f461e367-edad-413e-b5ad-b3669623a100/Something-04.png Work - Branding for COC CUBE 2021SS "MEME" - Make it stand out POSTER MEME gives me another feeling of chaos and diversified, because MEME is from different culture, language, movie and animation. For the first two posters, I choose some elements from our real life, put them together, layout them, also remain some clean space. And I translate MEME to different language. So it can match the meaning of MEME. The last poster is to show products, most products are clothing. So I used the same way like the first one to highlight the details of clothing, and remain other elements. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/a35ad6ff-fbb0-4189-8000-0b60b8b1770e/Some-01.jpg Work - Branding for COC CUBE 2021SS "MEME" - I used the form of handmade clay toys instead of traditional shooting techniques to express clothing style and shape. Try to use more forms of expression and add more interest to express this theme. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/2a134b04-9b77-44a4-8591-0149f9ec1b3b/thing-02.png Work - Branding for COC CUBE 2021SS "MEME" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/0804362b-5993-468a-873a-df2349fe4f0a/sticker-02.jpg Work - Branding for COC CUBE 2021SS "MEME" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/f206e670-09c1-4b3a-b965-63ef72977386/%E6%9C%AA%E6%A0%87%E9%A2%98-1.gif Work - Branding for COC CUBE 2021SS "MEME" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mengxuanhuang.com/work/calvin-klein monthly 0.5 2025-04-28 https://images.squarespace-cdn.com/content/v1/622e5dabb909c45198c73ea6/eb6eced3-dbdb-43c1-b29c-969ac07b43d6/0000.png Work - UI Design for Calvin Klein - Make it stand out Whatever it is, the way you tell your story online can make all the difference.