“SOMETHING LIKE THIS BUT NOT THIS” by COC CUBE
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Work Project: Branding for a fashion brand – COC CUBE.
Contributions: Graphic Design / Logo / Poster / Layout / Typography / Stickers / Photography / Interview
LOGO
This is an funny series with no medium and no time limit. I think it can be more inclusive and diverse, so for the logo, I change the “O” to a parenthesis which can include different content in it.
ACCESSORIES
The above includes wristband, tape, lighters and mugs.
The wristband is actually a hang tag for clothes. In order to get close to the meaning of "Something like this but not this", the wristband can be seen as a ticket which is the entrance permission to enter the brand event. I want to give customers a sense of ceremony. It makes guests feel more than just a piece of clothing when they receive it.
PHOTOGRAPHY
The more energetic, the more fun, the closer to this theme, so I shoot the promotional photography for the products in a joyful and funny way.
Interview
In order to better express, I am also responsible for an interview, based on an meaning of “SOMETHING LIKE THIS BUT NOT THIS”, we invited some friends from different area to discuss their work, life and hobbies. We did screen print on T-shirt to help them expressed anything they want to say by any form. The content can be a word, text, picture or graphic.
Here is the link of interview:
This is the process we customize for our customers, every T-shirts made by hand.
Something can be everything
The contents in parenthesis also can be customized by customers.