旷野星球
Brand Identity 2024
旷野星球 is a variety show produced by Tencent Video that focuses on discovering the beauty of nature and exploring different national parks. It aims to heal weary urbanites through the power of nature.
logo
The core visual element is a single folding line that outlines the forms of mountains and rivers. It also represents the contrasting emotions experienced in urban settings versus wilderness, as well as the fluctuations of adrenaline during extreme sports activities. Above all, it symbolizes the spiritual connection between humans and nature.
Mountain
Sunshine
Forest
Glacier